It's been a while since I've done a How to Style post so I wanted to do a special one to kick of the new year! I decided to incorporate this how to style with a new series that I've added to my blog categories which is Branding. One thing that I've learned over the years as I build my brand is that you must represent your brand every chance you get. How will people remember you the most? By name but also by your brand colors. Colors evoke emotion, make your brand unique, and help tell your story. You can represent your brand and do it well by wearing your brand colors with your clothing, shoes, and accessories. These are the top 3 ways to wear your brand colors, stand out, and be a walking billboard for your brand!
Tip #1: Clothing with Your Brand Colors
Lately, I've been very conscious about what I add to my wardrobe. Not only to curate a budget friendly wardrobe but to make sure I represent my brand well. When I am shopping, I try to take note of what I am drawn to. If you've been here for a while or if you're just joining #TheStylistas, you can pretty much tell that I wear red, yellow, and leopard...A LOT! These are the core colors of my brand. I mix in black and white as neutrals but those are just the basics. I'd like to think that I found my brand colors but I believe they found me. I say that because I didn't start out with red and yellow. I didn't know much about branding in the beginning but with a lot of research and trial and error, I became one with my brand colors. So please understand that if you're just starting out or revamping your brand, it's ok to not know what your brand colors are just yet. Wearing clothing in your brand colors is one of the easiest and most effective ways to represent your brand. Wether your aesthetic is neutral, colorful, or one monochromatic color (think different shades of blue), wear it and own it!
Tip #2: Shoes with Your Brand Colors
Have you ever seen a pair of shoes in a vibrant, popping color and just thought to yourself, I have to have those?! Well that's exactly how it starts. For example, if I'm online shopping and see a nice pair of black shoes, I always look for an alternative color in red or yellow. I go for the brights because of my brand colors. How many pairs of black shoes do you own? This is a safe space so I will share that I purchased about 3 pair of black booties that look very similar but are still very different...and that's my business. But when it came to owning a pair of sneakers I thought to myself, why not go bold and get red. So I did it and every time I wear them someone asks where I got them and the conversation almost always flows into me talking about my brand. Talk about a conversation starter! So do you see the difference? One pair of red sneakers (or shoes in your brand color) can lead to a sale, a commission, a client, or a customer for life. Keep that in mind as you develop your brand and start to finalize your brand colors. It makes a huge difference!
Tip #3: Accessories with Your Brand Colors
There's a wide range of things when accessories come into play. An accessory can be a belt, earrings, a scarf, sunnies, a phone case, or a handbag. The reason this tip is so important is because it's the easiest way to ease into wearing brand colors, or any color for that matter. I know bold colors seem to intimidate a lot of people. I get it and I've been there. I used to NEVER wear red. I was intimidated by it and couldn't fathom the thought of wearing it other than a red lip. But look at me now! I wear red and yellow like my life depends on it. Remember when I said my brand colors found me? Well I thought back to my childhood and I loved Winnie the Pooh. Pooh is a golden yellow/brownish color and wears a red t-shirt. Throughout college and my early 20's, my favorite bag to carry was a red oversized patent leather clutch. I thought back to when I taught my first class a couple of years ago and remembered I wore a red duster and red wide leg pants and a yellow shirt. (At the time my brand colors were black, white, and gold, with a hint of red.) Currently, my favorite pairs of sunnies are an oversized yellow tortoise pair and red vintage square ones. I could go on and on but I think you get it now. Accessories are an easy way to have fun with color and start small with testing out brand colors!
Whether you go for neutrals (browns, nudes, creams, black, white), color (red, yellow, blue, green, purple) or a monochromatic color palette (shades of blue like denim, navy, and cobalt), or even prints and patterns (leopard, zebra, camo), showcasing your brand colors through clothing, shoes, and accessories is a surefire way to get people to remember your brand. Try it and let me know if it works for you!
Earrings: Gemini Flyii
Hat: Blaze Pizza (gifted)
Jacket: Macy's (sold out, similar items linked below)
Bodysuit: Old (linked similar below)
Shoes: Shoe Dazzle Loreli
Nails: Sally Beauty
Shop this post with similar items linked below!
What are your brand colors? Did you know my brand colors before I shared this post? Do you need help figuring out your brand colors? Let's chat in the comments!